Practical writing on quick commerce, logistics, and product management — grounded in 9+ years building systems that handle millions of orders. No thought leadership fluff.
Brand preference in GCC is strong and regional. Specific brands dominate in KSA that are not the same brands dominant in UAE or Kuwait. A regional catalog strategy that ignores this will have high browse-to-cart abandonment for reasons that won't show up in your funnel metrics as a "selection problem."
The operators who treat KSA as "UAE but bigger" will lose. The ones who treat it as a distinct market that happens to share a currency and a language will build the right foundations. The window for getting this right is now. The market is about to move fast.